When a website is new or relatively unknown, it can be difficult to rank well for competitive keywords. And writing content and developing a strong online reputation can take time that you don’t have. So why not consider including low competition keywords in your SEO strategy? In this article, we […]
NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. Through this partnership, […]
In addition to a web browser, a maps function, and a curated selection of emojis, most modern smartphones come equipped with a few note taking apps. Sometimes these take the form of a digital notebook, while others allow for voice recordings or short videos. A note taking app enables easy […]
Apologies for the lull in posting. I took a long, much-needed family vacation — almost entirely digital-free. I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. With a huge backlog of cool things to share with you. Here’s the first… Enterprise automation company Workato […]
Whatever your side hustle or business is, your marketing efforts are going to be crucial to your success. To find out what’s working today across a wide range of industries, I’ve crowdsourced some wisdom from Side Hustle Show listeners. I asked listeners to share a marketing tactic that’s working well […]
U.S. Sen. Lindsey Graham speaks at a press conference at the U.S. Capitol on August 05, 2022 in Washington, DC. Kevin Dietsch | Getty Images U.S. Senator Lindsey Graham on Saturday defended suggesting there would be “riots in the streets” if former President Donald Trump was prosecuted for mishandling classified […]
With the pandemic still fresh in the minds of many, it can be hard to believe that live events are starting to come back. And while the last two years have helped digital marketers take the next step with online marketing, there’s still something to be said for that first-hand, […]
Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more Display Charts by Time, User Type, Traffic […]
The ability to connect with your customers is getting more complex as more tools are available for small business owners. Finding out what is available and learning how to use them is key to reaching your audience in a digital market. American Marketing Association Chicago: Connex at Catalyst Ranch is […]
My friends at MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. Marketing automation (24%), CRM (23%), SEO […]