Even though the internet didn’t become widely accessible until the 1990s, domains have existed since 1983. But, it wasn’t until 1986 that they became available for public registration through the Domain Name System (DNS). 

Domain Hosting was introduced as a solution to simplify the process of accessing websites, which used to involve entering a series of complex numbers that were difficult to remember. 

Nowadays, domains have become an essential part of internet browsing, providing a convenient way to recall our favourite websites by simply entering the Domain Name into the address bar of a browser.

What is a Domain Extension?

A top-level domain (TLD), also known as a domain extension, is the part at the end of a web address that comes after the Domain Name. For example, the most commonly used TLD is “.com.”

TLDs are managed by the Internet’s Domain Name System, which handles the translation of Domain Names into Internet Protocol (IP) addresses.

• Types of Available Domain Extensions 

Initially, there were only a few domain extensions. Still, due to expanded regulations, you can now create your domain extensions, making hundreds of top-level domains (TLDs) available. Some examples of common TLDs are:

• .info
• .biz
• .in
• .co
• .edu
• .gov

Note: TLDs like .gov are exclusively reserved for government use and cannot be registered by the general public.

4 Things to Keep in Mind When Choosing a Domain Extension

• Website Purpose

Depending on the intended purpose of your website, choose a domain extension that accurately reflects your identity and activities. For instance, an educational institution must use the “.edu” extension.

Selecting an inappropriate extension for your website’s purpose can confuse visitors and potentially jeopardise your brand image. For example, if a public library were to use a “.com” extension, people might mistakenly assume it is a privately owned business.

• Location 

Consider your specific location during domain registration. With over 200 country code top-level domains (ccTLDs) available, you should find one corresponding to your geographical area. 

Examples of commonly used ccTLDs include .in for India, .us for the United States, and .ca for Canada.

• Budget 

Keep in mind that certain Domain Names may be more expensive than others. This is because the value of Domain Names typically depends on their demand and anticipated future value. 

For instance, when you buy a domain like “yourbusiness.com,” you may find it more costly than a domain like “yourbusiness.xyz.” This is primarily due to the trust people generally place in .com websites, often choosing them over domain extensions.

• Search Engine Optimisation

You must select an extension that accurately represents your company and its services. While the domain extensions do not directly impact SEO, the name component of your domain (which appears before the extension) does have an effect. 

And so, it is equally vital to search domain names that are easy for people to recall and type. Finally, you must select a Domain Name that conveys information to users and search engines about your organisation and its offerings.

Final Words 

We hope we have provided a solid basis to help you choose the appropriate domain extension. 

To summarise, buy a memorable Domain Name and extension that accurately reflects your website, benefits your search engine optimisation (SEO) efforts, aligns with a specific country if targeting users from that region, and falls within your budget.