(Irvine, CA, Release: November 15, 2022). For Immediate Release CraneMorley is honored to win two awards, for the 19th annual Marcom Awards. The MarCom Awards recognizes outstanding achievement by creative professionals. Winners are selected from over 600 entries in Print, Web, Video, and Strategic Communications. Competitors are judged by Association […]
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Tight on the heels of the Great Resignation comes another economic trend: quiet quitting. Many who aren’t choosing to leave their jobs for better opportunities are staying put but distancing themselves from excessive work-related duties (AKA, quiet quitting). According to a Gallup study, at least 50% of the workforce […]
A new report from The Intercept suggests that a new in-house messaging app for Amazon employees could ban a long string of words, including “ethics.” Most of the words on the list are ones that a disgruntled employee would use — terms like “union” and “compensation” and “pay raise.” According […]
Get Unstuck Subscribe to my weekly newsletter, Unstuck, to get tips, tools, and my best advice for creating a thriving online business. The Story I had a friendly bet with my soon-to-be-a-teenager son Keoni today. I’ll paint the scenario so that you can play along too… It’s the day before another school year begins and my wife April […]
“The offer became so irresistible that selling it is just…it’s butter. It’s so easy.” What if selling your product actually felt easy instead of painfully awkward? Most coaches and course creators think getting there is hard, but it’s actually incredibly simple. That’s what our client Taylorr Payne recently realized (he’s the […]
The following excerpt was sent out: Washington Post Opinion Editor David Shipley named new leaders in the opinion section, promoting and introducing key roles helping to drive the evolution of one of the industry’s most innovative opinions departments. The opinion section will now have four deputy opinion editors with new […]
Google Business optimization should be a high priority for Local SEO. While this seems like something that would only apply to local businesses, that’s not entirely true. It’s important that you have your entities fully optimized, whether it be in the knowledge panel, in the Google Business Profile, or on […]
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can all use head fake metrics to calling out useless activity metrics. [I would add other head […]
With a GDP of $1.61 trillion USD in 2021, Brazil is the largest economy in Latin America and the 12th largest in the world. The state of Sao Paulo is the country’s economic center with 45 million inhabitants and makes up 33% of the nation’s GDP. In terms of foreign […]
Ad fraud is showing no signs of slowing down. In fact, the latest data indicates that it will cost businesses a colossal €120 billion by 2023. But even more worrying is that fraudsters’ tactics are becoming so sophisticated that even big-name companies such as Uber, Procter & Gamble, and Verizon […]